#244 - Word of Mouth Marketing with Kobo Content Sales Lead Deandra Lalonde

This week on the podcast we sit down with Kobo's Content Sales Lead for North America Deandra Lalonde to talk about the new Kobo Staff Picks page and the power of word of mouth marketing. Deandra tells us why she's decided to bring back the Kobo Staff Picks page, what she's learned about the Kobo customer during her time with Kobo, and we discuss what new releases Deandra is excited for and the power of word of mouth marketing, especially when it comes to backlist titles.  Learn more about this episode!