2447: TBT - Finding The Story

Today's podcast really should be in the hall of fame--this is GREAT stuff. It's part of our Throwback Thursday series, and is taken from an old webinar that Rich did back in the Monopolize Your Marketplace days called "Finding The Story." Today's podcast is going to get down and dirty and teach you why stories work, how to find good stories, elements of good stories, and where to put them. Then he's going to walk through a ton of examples so you can see how it all works together.