245. Behind the Scenes of a 200% Launch Growth: What I Focused On (And Why)

What actually moves the needle in a launch? In this episode, I’m taking you behind the scenes of our most recent CCBD launch — where we saw an almost 200% increase in conversions — to show you exactly what I focused on, why it worked, and how you can apply the same lens to your next launch (or evergreen funnel).Because every season in business asks something different of you. And when you know how to ask the right questions — like “What would guarantee sales right now?” — you stop second-guessing and start leading with clarity, calm, and confidence. Whether you’re navigating a new offer, rebuilding your funnel, or trying to figure out how to grow sustainably without burning out… this one’s for you.In this episode, you’ll learn:💡 How I approached our October 2024 launch of a reimagined offer (and why we launched before building it out fully) 💡 The exact focus that led to our 200% increase in conversions💡 Why audience growth matters - and how to know when it should be your focus versus when to prioritise conversion or validation instead 💡 How our freebie, low-ticket offer, and one simple funnel created huge momentum 💡 The decisions I made between launches to scale sustainably without stretching capacity 💡 What CCBD clients learn in Module 9 about launching vs. evergreen - and why it’s never one-size-fits-allResources & Links📘 Want to apply these strategies inside your own business?Join the CCBD waitlist for early access to our next cohort — starting in September, with waitlist access opening May 20 for 3 days only.  👉 jazzejervis.com.au/ccbd-waitlist 💸 Get my exact sales system — just $37Selling Soulfully is the low-ticket, high-impact companion to this episode. Learn the 4-part system that’s generated over $4M in sales, personalised through Human Design. 👉 jazzejervis.com.au/selling-soulfully🎁 Start with your Human DesignDownload your free Design Guide — your energy type-specific roadmap to aligned marketing, consistent conversions, and simplified decision-making. 👉 jazzejervis.com.au/designguide 📩 The newsletter that changes how you do businessThe Richness Without Sacrifice™ drop lands bi-weekly with actionable insights, Human Design prompts, and AI tips to help you build a business that fits you. 👉 jazzejervis.com.au/musings