245 Brain Science for Story with Lisa Cron

Episode Show Notes In this episode we cover:  How brains are hardwired to respond to storytelling Using brain science to creative more effective marketing Creating a “story-worthy problem” to engage readers Writing a strong chain of cause and effect Utilizing the concept of a “third rail” scene to increase emotional impact Links I mentioned: Award Scam Find out more about Lisa: WiredForStory.com Rebel of the Week is: Holly If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] 1 new patron this week, welcome and thank you to Holly. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack  This Show is Sponsored by ProWritingAid Rebel Discount link Twitter, Facebook, Instagram