245: Digital marketing fundraising tips with Sarah Willey

Sarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasingly digital world and how organizations can integration new and traditional strategies. Connect with Sarah: https://sarahwilleyllc.com/ Christoph's blog: http://authenticstorytelling.net Other content referenced:  Print magazines as part of your campaign https://authenticstorytelling.net/print-magazine-for-brand-marketing/ Direct mail is not dead https://authenticstorytelling.net/direct-mail-best-practices/ Using cartoons in your marketing https://authenticstorytelling.net/cartoons-in-marketing-how-to-decide-when-to-use-them-for-your-brand/