245. Julie McAllister on Is It Cake? and Building a Sweet Business

In this episode of How’d She Do That?, host Emily Landers welcomes cake artist and entrepreneur Julie McAllister, whose hyper‑realistic confections have captured the attention of food lovers, design enthusiasts, and Netflix viewers alike. From working in advertising to launching her namesake cake business, Julie shares how she discovered cake artistry, built her brand from scratch, and landed a spot on Is It Cake?—where she wowed judges and viewers with jaw-dropping edible illusions.Whether you’re an aspiring creative, a baking enthusiast, or simply curious about how to turn a niche hobby into a thriving business, Julie’s story is packed with insight, humor, and inspiration.How Julie transitioned from marketing into cake designWhat goes into creating hyper-realistic cakes (think oysters, citrus trees, handbags!)Behind-the-scenes details from Is It Cake? for NetflixBuilding a brand and business from scratchThe highs and lows of entrepreneurship in the food spaceGrowing a client base and creating viral, high-impact contentTeaching workshops, taking creative risks, and what’s next for JulieJulie McAllister Cakes: juliemcallistercakes.comFollow Julie on Instagram: @juliemcallistercakesWatch Is It Cake? Season 3 on NetflixBook a cake or workshop: Contact JulieWebsite: howdshedothatpodcast.comInstagram: @howdshedothatpodcastListen & Subscribe: Apple Podcasts | Spotify