245 – Redis in the Google Cloud Ecosystem: Leveraging Marketplace for Growth

Ash Vijay, SVP of Cloud Sales and BD Partnerships, Joins Ultimate Partner® I am excited to introduce my conversation with Ash Vijay, SVP of Cloud Sales and BD Partnerships at Redis, live from Google Cloud’s Marketplace Exchange! Redis, a favorite among developers, plays a crucial role in the data ecosystem, powering applications with high-performance caching and database solutions integral to GenAI. In this episode, Ash shares how Redis is leveraging Google Cloud Marketplace to meet customer demand for faster procurement and scaling, especially in light of large cloud commitments. Redis’s marketplace strategy not only retains customers but also expands deal sizes and accelerates closing times. Ash discusses Redis’s comprehensive partner program, enabling ISVs, OEMs, and SIs to build on the Redis platform, offering them both growth opportunities and collaborative engagement with Redis’s ecosystem. Ash’s advice to partners? Invest in the marketplace and empower your sales teams to maximize its potential—a strategy that’s driving Redis’s top-down engagements and delivering significant business value. Tune into The Ultimate Partner to learn how Redis is redefining co-selling and scaling with Google Cloud! https://youtu.be/bwnWR_ksNTI?si=Mx6vkTd92cIMdJ1v LISTEN ON YOUR FAVORITE PODCAST APP Ultimate Partner Experience Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities! Exclusive Content Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships. Access to a Like-Minded Community Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there! Make Connections That Matter! Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together! Come Join Us I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up LISTEN ON YOUR FAVORITE PODCAST APP Now on YouTube