245: Reduce new client attrition and retain more new clients with Vanessa McDonald from Salon Marketing Agency

Today’s guest is Vanessa McDonald from Salon Marketing Creative Agency Vanessa McDonald is the founder and director of Salon Marketing Creative Agency, aka SMC, and has helped salons "stand out like a flamingo amongst a flock of pigeons" through database-focused marketing since 2016. Vanessa entered the professional beauty industry over 20 years ago and has worked in various sales or marketing roles for notable brands such as Dermalogica, Shortcuts Salon & Spa Software and Professional Beauty Solutions. Industry leaders refer to Vanessa as the "queen of retention marketing", and with good reason. Retention marketing has been her sole focus since 2008. Vanessa's mantra is "all clients are new clients", whether they have visited the business once and never returned or have been coming regularly for beauty services but never had a skin-related treatment. "Salons, spas and clinics don't need to do backflips and cartwheels to attract new clients because the majority have less than 27% of new clients return for a second visit. If a salon owner puts as much effort and dollars into their new client rebook and retention strategies as they do to acquire a new client, the overall revenue would be life-changing." Vanessa helps salon, spa, and clinic owners make more money using their most valuable marketing asset- their client database using direct-response marketing strategies to generate profit. To share her ideas and strategies on how to reduce new client attrition and retain more new clients, from Salon Marketing Creative Agency, today we welcome Vanessa McDonald. This episode is brought to you by Salon Marketing Creative Agency. Visit smcagency.com.au to book a consultation with Vanessa McDonald today and use Discount Code ABIC100 Beaute by ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil