245: The Vintage Resale Boom: Why Thrifting Is Growing 4x Faster Than Retail, feat. Emily Stochl

Vintage is hotter than ever, and secondhand is the new cool. From celebrity fashion secrets to why retro gems beat fast fashion, this episode dishes out insider tips and thrift store gold you can use right now!   SHOW NOTES Emily Stochl shares how a lifelong love of thrifting, starting as a teenager, grew into a full career in vintage and secondhand fashion How "boots on the ground" experience such as handling garments, learning labels, and connecting with sellers shaped her expertise The role of storytelling in vintage: every piece has history, meaning, and cultural relevance "The hunt" as a core part of thrifting culture. Why finding pieces in person creates a deeper connection Trend spotlight: the resurgence of vintage fur and how sustainability is reshaping its perception Celebrity and pop culture influence on resale, including Zendaya and stylist Law Roach using vintage for red carpet storytelling, helping normalize and elevate secondhand fashion