245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer

What this episode covers

John Dwyer from TheInstituteOfWow.com has noticed that many businesses simply "spray bullets" -- they don't use direct response techniques to measure their marketing. They should use the Wheel of Wow: Identify your most profitable customer: not your target audience, an actual person... then market more people like that Add Wow Factor: get prospects to take their eyes off the price (the Happy Meal effect) Position problem/solution scenario: the same way weight loss companies market (before and after) Fix your website: make sure it has those sticky ingredients (welcome video, headline, testimonials, data capture) Repetitive trade: get customers to use a loyalty/reward system (think "sandwich punch card") https://www.youtube.com/watch?v=S-GPvpXe-mE

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