#246 Del logo al rostro: cómo humanizar tu empresa para vender más en B2B con Ariel Benedetti

from Marketing para David (no Goliat) · host Javier Yranzo

Conversé con Ariel Benedetti sobre por qué las empresas B2B que siguen escondiéndose detrás de un logo están perdiendo oportunidades en un mundo donde la confianza se construye persona a persona. Hablamos de lo que realmente genera visibilidad hoy: huella digital, identidad digital, voceros activos y la presencia humana de quienes llevan adelante el negocio.Ariel explicó cómo funciona el nuevo ecosistema de descubrimiento liderado por la IA, por qué LinkedIn es clave para conectar con decisores, y cómo desarrollar una comunidad que se refleje en oportunidades reales. También conversamos sobre marca personal, social selling, automatización, contenidos, errores típicos de principiantes y las herramientas que más impacto tienen en 2025.Únete a nuestra comunidad del podcast con actualizaciones semanales de marketing. 👉 Keywords: marca personal, LinkedIn, social selling, B2B, identidad digital, huella digital, community building, IA, contenidos, reputación digital, crecimiento B2B, embajadores de marca, voceros digitales.

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This episode is 56 minutes long.

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This episode was published on November 23, 2025.

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