#246 - Dov Kaufmann, Tolstoy: Building the Video Layer for Commerce

On this episode of DTC Pod, Dov joins Blaine & Ramon to talk about the early days at Yotpo, the feature that built Yotpo's growth flywheel, inspiration for Tolstoy, the power of video in conversion, the video infrastructure that needed to be served, the success of founder videos for DTC brands, building out video into web, sms, email, and multi-platform customer journeys, the analytics component for iteration, successful brand adoption, why not all video is created equal, and more.Want to try it for free? Check out how brands are converting more with Tolstoy here This episode is brought to you by:OpenStore- Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.Recharge- Visit https://rechargepayments.com/dtcpod to see how over 15,000 commerce brands power their subscriptionsPeel Insights- Visit https://peelinsights.com/dtcpod to uncover actionable data insights to drive your brand's growth Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDov Kaufmann - Co-founder & CEO of TolstoyRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated