246: How to Win Your Audience’s Trust. Dr. Carmen Simon

Dr. Carmen Simon is a cognitive neuroscientist specializing in how the brain processes and retains information. She teaches at Stanford and just published her excellent new book, "Made You Look”.  In addition to her academic work, Dr Simon helps the likes of GE, McDonalds, HP, JP Morgan, and Google to create messages and presentations that are based on how the brain remembers information and is likely to act on that information. In this episode, Dr. Simon shares her insights on the science behind effective communication, and how you can use it to create better presentations, sales pitches and marketing messages.  Carmen also debunks the myth of short attention spans, asserting that if the content is engaging and relevant, audiences can maintain focus for extended periods. She encourages communicators to "control your 10%" by ensuring the main message is clear, repeated, and supported by the rest of the content. Listen to this episode to learn how to use the power of neuroscience to make your communication more effective and memorable. You can find Dr. Carmen Simon on LinkedIn and YouTube, and explore her work through her books, "Impossible to Ignore" and "Made You Look." Furthermore Carmen Simon invites listeners to join a new community focused on the science of slides and content memorability. Explore unique slide examples and micro lessons here: https://youtu.be/jFceJ1MrzG8 https://youtu.be/CxgbDSNlIkc  https://youtu.be/Pwx9yNBRMPI *** Get the free Speak Like a CEO newsletter to  become a master communicator. https://www.eoipsocommunications.com/newsletter/