247: How To Build A Brand That Matters with Joel and Laura Patzke

Today’s guests may have only been in the roofing business for a short time, but they really have a lot to offer in today’s conversation around building a brand, building a service organization, and the reason why their business model has worked just as well in the roofing business as it did for them in the hospitality industry.   Joel Patzke and his wife, Laura, are owners of TrueWorks Roofing, and they share the fascinating story behind their industry transition and what they’ve learned that can help you in building your own business out. What you’ll hear in this episode: Joel and Laura searched out an industry that was needing service improvement, and roofing was it! Joel discusses his company’s service niches, and how different marketing principles apply for each niche. Laura addresses differentiating yourself from the competition. The pain points and learning curves they experienced along the way. “Build day” - here’s a great tip to let your client’s neighbors know about you and your work! Joel shares how his company has raised its level of customer service. Joel describes company culture. Women in roofing sales is an often-overlooked opportunity.   Connect with Joel: On LinkedIn On Website Joel’s email: [email protected] Laura’s email: [email protected] Resources: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 – Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Find Out How Ruby Receptionists Can Help Bring In Leads!! Or Call Ruby at (844) 326-7829 Check out their app!