247. Impact Over Image Personal Branding | How to Become More Visible Without Feeling Salesy with Vanessa Errecarte

Building a personal brand doesn't have to mean becoming an influencer. This episode is sponsored by Sage Haus. Ready for more support at home? Visit https://sagehaus.com/molly and use code MOLLY with your first hiring deposit. In this episode of the Modern High Performer, I'm joined by Vanessa Errecarte, award-winning marketing consultant, MBA lecturer at UC Davis, and personal branding expert, to talk about what personal branding really looks like for today's professionals. If you've ever felt uncomfortable promoting yourself or wondered whether posting on LinkedIn is worth it, this conversation offers a refreshing perspective. Vanessa shares why the strongest personal brands aren't built on self-promotion they're built on consistently sharing ideas that serve others. In this conversation, we discuss: Why so many accomplished professionals struggle to put themselves out there The difference between visibility and credibility and why you need both to grow your career How to build a personal brand that feels authentic instead of performative A simple framework for creating thought leadership content that stands out in the age of AI How to connect your personal experiences to your professional expertise without oversharing Why consistency matters more than frequency when creating content How to reframe imposter syndrome as a sign that your perspective is worth sharing Whether you're looking to grow your career, expand your network, or become known for your expertise, this episode will help you think differently about personal branding and give you practical strategies to start showing up with more confidence and intention. Here are the some great resources I wanted to share with you: Book a Free Clarity Call https://www.mollyasplin.com/subscribe [email protected] Follow Me on Instagram Connect with Vannessa on Linked In https://vanessaerrecarte.com/ If this message resonated with you, I'd be so grateful if you'd leave a rating and review—it helps the show reach more high achievers who are ready to do life and work differently. And if you're listening today, take a screenshot of this episode & tag me on Instagram @molly.asplin so I can personally thank you and cheer you on!