EPISODE · Mar 24, 2023 · 53 MIN
#247. 金牌银牌，不如市场认可的____(2)
from 声波飞行员 | sonic pilots
本期嘉宾是来自「耳机与杂谈」的千杯，以及「Woodenears吾等益耳」的主理人斗室听澜。抱歉二位的媒体名称太长了，标题实在写不下。这期的核心词是「口碑」，会分成三部分在246-248期呈现。如果你对这种新的节目长度和格式有自己的意见，不论正面负面，请留言告诉我们。我们（其实就是我）不会采纳你的意见，肯定的。时间轴：* 00:00:03 #OP. Nujabes - Island pt.1* 00:01:51 正式节目开始；关于社交媒体对市场风向和品牌调性的影响；私域流量；怎么就拐去了科学Hi-Fi 这个巨坑；* 00:16:28 非发烧友对品牌的重视程度；品牌价值在价格里的体现；高价位产品「舍近求远」的定位逻辑；奢侈品何以脱离本体的「功能性桎梏」；耳机和其他奢侈品的一点根本性不同；* 00:25:52 确定购买决策的两个类型；事后诸葛地观察Astell&Kern 何以建立自...去小宇宙查看完整单集简介在小宇宙查看该单集文稿
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#247. 金牌银牌，不如市场认可的____(2)
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