2476: Why My Client Couldn't Cnvert Low-Cost PPC Leads

You probably think today's podcast--based on the title--is about pay per click advertising. And you're kind of right. I mean, Rich is going to tell you about a PPC campaign he did for a client that worked--except they couldn't convert the leads into sales… so I guess you could say… it DID NOT work. But as you'll hear… the real moral of this story isn't about Pay per click at all--it's about BRANDING. And how branding affects everything you do, sales and marketing-wise. This client had done SUCH a great job of branding that they weren't quite sure how to handle PPC leads that had not been exposed to it.