248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese Garder

Send us Fan MailEpisode 248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese GardnerKendra talks imperfect marketing with seasoned communications and PR expert, Liese Gardner. Liese founded Liese Gardner Communications in 1999, driven by her passion for helping creative companies, both large and small, increase their visibility and brand presence. She specializes in brand strategy, content marketing, and offers exclusive writing workshops. Liese’s approach as a "brand therapist" uses writing and visual storytelling to elevate her clients' brands.Topics covered in today’s conversation include:How to identify and craft newsworthy stories for media coverageThe importance of tying business stories to current events and trendsCreative strategies for leveraging small stories for big impactWhy giving away valuable information can build loyal customer communities... and more!Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Connect with Liese Gardner:Website: www.liesegardner.comLinkedIn: www.linkedin.com/in/liesegardner/Connect with Kendra Corman:Website: www.kendracorman.comLinkedIn: www.linkedin.com/in/kendracorman/Instagram: www.instagram.com/kendracormaninsta/Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses.  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here