#248 Cómo usar IA, tecnología y datos para hacer crecer tu pyme con David Tomás

from Marketing para David (no Goliat) · host Javier Yranzo

En este episodio conversé con David Tomás, cofundador y Chief Empathy Officer de Cyberclick, sobre cómo una pyme puede pasar de crecer por referidos a tener una estrategia real basada en IA, datos y contenidos digitales. Hablamos de por qué el mayor error de las pymes es no digitalizar su know-how, y cómo transformar ese conocimiento en contenido que atraiga clientes de manera constante.David explicó por qué hoy es clave aparecer en los LLMs (ChatGPT, Perplexity, Google AI Mode), cómo se construye autoridad para que la IA recomiende tu empresa, y qué tácticas concretas puede implementar una pyme: desde blog y YouTube hasta PR digital, SEO/AEO, contenido con IA y automatizaciones comerciales que identifican prospectos y generan conversaciones de alto valor. También hablamos de errores comunes, oportunidades de nicho, herramientas, agentes autónomos y el futuro de la publicidad en IA. Únete a nuestra comunidad del podcast con actualizaciones semanales de marketing. 👉 Keywords: growth, crecimiento, marketing B2B, diseño de crecimiento, startups, adquisición de usuarios, distribución, webinars, comunidades, social selling, huella digital, SearchBrand.ai, IA generativa.

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This episode is 49 minutes long.

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This episode was published on December 7, 2025.

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