248: Macys and b8ta Partner for Pop-Up Shops

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Macy's has announced its partnering with electronics discovery store b8ta to expand it's Market @Macy's pop-up shops within Macy's stores. Part of the deal includes Macy's taking a minority stake in b8ta, which also helps brands build out physical stores.

Episode metadata supplied by the publisher feed · Published Jun 21, 2018

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248: Macys and b8ta Partner for Pop-Up Shops

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