248. Michael Brandt, Co-Founder & CEO of Ketone-IQ

Today, I'm joined by Michael Brandt, co-founder & CEO of Ketone-IQ.   Bottling "metabolic superfuel," Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.   In this episode, we talk about scaling the brand's next-gen energy drink.   We also cover:   • The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael's focus on single-product and ingredient mastery   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Ketone-IQ™'s Website: https://ketone.com/ Ketone-IQ™'s IG: https://www.instagram.com/ketoneiq Michael's IG: https://www.instagram.com/michaeldbrandt/   Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:32) Michael's background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion