248. Nicole Pilkington, Global Head of eCommerce Acceleration at Barilla: Becoming an FMCG Leader in eCommerce

Nicole Pilkington is the Global Head of E-Commerce Acceleration at Barilla, the world's pasta leader. She joins the show to share how she's built a career at the forefront of digital commerce, how Barilla is scaling global e-commerce capabilities, and how leadership, collaboration, and curiosity are driving change in the FMCG landscape. Topics covered: Career journey from Johnson & Johnson to Barilla, and evolving through local, regional, and global roles How Barilla built a global eCommerce Acceleration team and supports 35+ markets Building trust and influence with local teams to drive transformation at scale Managing Amazon globally and the evolution of omnichannel category leadership The emergence of retail media and aligning eCommerce with shopper, marketing, and finance teams Leading as a younger professional and empowering future digital leaders More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian