248: The Law(yer) of Printed Splints with Ira Rosenau and Keystone Industries

When we think of advances in digital dentistry, 3D printing is at the top of the list. Many companies have entered the field, but only a few have stood out as leaders that changed the ways other companies create their product. Once such company is Keystone Industries. Makers of finger nail acrylics, they hired a lawyer that saw potential. Ira Rosenau admittedly knew nothing about dental. With a lot of hard work, education from friends in the industry, and a lot of smart scientist, Ira brought KeySplint to market. Ira talks freely about what it take to create, design, test, and validate a printed splint material that has forever set the bar for what patients, doctors, and labs need. Does your lab use Magic Touch? If not, you should think about switching just so you can use icortica. Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to icortica.com/voices to learn more or send a email to Rob Nazzal at [email protected] and tell him you heard about it on Voices From the Bench!Special Guest: Ira Rosenau.