249 :: Sean Shields of SBCA on The Essential Components of Communicating Value

In episode 249, Bradley is joined by Sean Shields, Director of Communications at the Structural Building Components Association (SBCA).  Sean discusses how the ability to have full information will help you drive creativity to close deals with your customers.  Sean also explains how component manufacturers need to adopt a new mindset as timeframes for supplies have shifted.  Instead of complaining, plan ahead. This episode is brought to you by Capital One Trade Credit   ***   If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Instagram: instagram.com/behindyourbackceo YouTube: The Behind Your Back Sales Co. Channel Capital One Trade Credit: capitalone.com/trade-credit