249 The Biggest Thing in IVF Right Now. Joshua Abram, Alan Murray, Dr. Alejandra Chavez-Badiola

What’s the biggest thing happening in the IVF lab?It might just be automation. This isn’t hypothetical. It’s operating now.We visited Hope IVF in Mexico City to see AURA, the fully automated IVF lab created by Conceivable Life Sciences. We sat down with co-founders Joshua Abram, Dr. Alejandro Chavez-Badiola, and Alan Murray to ask the questions you submitted—and some of our own.Tune in as the founders share:The origin of AURA and what problems they set out to solve.How a team of 3 embryologist technicians could run 2,000+ cycles per year.What IVF cycles really cost (And why CFOs should pay attention)The commercialization strategy behind automation.How this might change costs, outcomes, and the embryologist role forever.