249 - The Smart Way to Plan Out Your Social Media

Social Media can be a "hungry beast," and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we're always playing catch-up! That's why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-) Listen to This Episode to Hear More About: -> The biggest mistake small businesses make with social media (and how to avoid it). -> Why winging your social posts is a recipe for overwhelm—and what you can do to fix it! -> The simple planning hack that will have you hitting the ground running in January -> The secret to saving HOURS on social media every month. -> Why knowing the "Big Rocks" in your marketing plan is key to a successful social media calendar. -> Why every post should have a conversion purpose (and how to make it happen!). -> How planning your social media in phases can drive more sales and boost engagement. -> The overlooked opportunity cost of random posting - you will be amazed by how much it's costing your business. -> Why social media can be a waste of time for some businesses, who aren't taking one crucial step in their planning process. -> The EASY way to map out your year's social media posts (without tearing your hair out). -> Why batching is NOT productive (unless you've done this first). -> From "tease" to "launch"—how to time your social media posts to build anticipation for your offers. -> The #1 way to make sure every social post supports your broader marketing strategy. -> The key to creating campaigns that resonate all year long (and boost your conversions). -> And much more… Also Mentioned in This Episode: -> https://her-business.lpages.co/herbusiness-mastermind-eoi/ -> https://herbusinessnetwork.com -> https://herbusiness.com/podcast/15-create-great-content-without-burning/ -> http://herbusiness-downloads.s3.amazonaws.com/content-sells/ep78-marketing-success-plan.pdf -> https://www.google.com/url?q=https://herbusiness.com/podcast/stacking-momentum-with-your-annual-marketing-plan/ -> https://herbusiness.com/podcast/plan-your-next-launch-like-a-pro/ -> https://herbusiness.com/podcast/why-you-need-to-plan-next-year-now/ -> https://www.bluegumelectricalsolutions.com.au/ -> https://reluminatebeauty.com.au/pages/about-us