249: Why Nobody's Buying (It's Not Your Product)

Have you ever watched somebody fall in love with what you're selling, say they'll be back, and then never actually come back? The problem isn't your product. The problem is you're not giving people a reason to buy today. I got reminded of this in the most unexpected way: my daughter's birthday. Marla had a list of birthday freebies on her phone. Starbucks, Sephora, Booster Juice. She dragged us to every single one. And at every stop, the rest of us bought stuff too. A free drink turned into snacks, skincare, smoothies. She was a walking case study in how a small reason to come in turns into multiple sales. In this episode, I break down three types of promotions you can run all year long, the one ingredient that makes any promotion actually work, and why running promotions isn't gimmicky, it's the most helpful thing you can do for your customers. In this episode, you'll learn: * The three buckets of promotions: seasonal, annual/signature, and unique story-driven * Why a promotion without a deadline is just a nice thing to read about * How I went from saving electric bike posts for months to buying two bikes in one night * The reframe from my friend Barry Baumgarner: "Sales is service" * A simple assignment you can run in the next 30 days   RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: * Website: https://stu.me * Book "Predictable Profits": https://a.co/d/4GIi1uz * Instagram: https://instagram.com/stumclaren * Podcast: https://podcast.stu.me * Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.