24kGoldn on TikTok Success, Investments, and Record Label Deals

24kGoldn is a chart-topping hip-hop artist and songwriter who was born and raised in San Francisco. In this episode, he talks about the opportunities he has gotten since “Mood” shot to No. 1 on the Billboard Hot 100 in the middle of the pandemic. He shares how he leveraged Tiktok to stay relevant and what innovations he has done with his music. He also dives into his current investments and the business aspect of his brand. Get to know the genius behind the TikTok hit “Mood” and see what other options artists have when it comes to making money. Episode Highlights: [02:32] What it has been like for 24kGoldn since the pandemic began [05:25] The pros and cons of going virtual or working remotely [08:55] How much work went into making “Mood” a hit through TikTok [10:25] About the #BlackTikTokStrike [12:25] The different ways you can get your music heard [18:52] 24kGoldn’s musical inspirations and aspirations [22:00] His investment portfolio [24:42] The opportunities in getting artists to endorse and invest in consumer products [31:28] On playlisting and signing with record labels Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: 24kGoldn, @24kGoldn, 24kGoldn Link: Public.com (Code: trapital) Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.