$24M Raised to Digitize Supply Chain Traceability in Global Fashion Brands

Welcome to The SaaS CFO Podcast! In today's episode, our host Ben sits down with Shameek Ghosh, the CEO and co-founder of TrusTrace. Shameek takes us through his unique journey from working in IT services to founding his startup in Sweden.   TrusTrace is a B2B SaaS platform focused on product traceability and supply chain transparency, specifically in the fashion and textile industry. Shameek shares insights into the challenges big fashion brands face in managing their complex supply chains and highlights how TrusTrace's platform digitizes and streamlines this process.   From fundraising to expansion plans, Shameek provides valuable lessons and future directions for the innovative company. Join us as we dive deep into the intricacies of SaaS, sustainability, and global business with Shameek Ghosh on The SaaS CFO Podcast.  Show Notes:   00:00 Large fashion companies face complex supply chain challenges  04:57 Assessing supplier's sustainability with chain of custody.  07:29 Traceability is typically under sustainability or CFO.  10:21 Specializing in traceability for fashion industry.  15:12 Series A regulations driving, Series B sees tailwind.  18:10 Be patient, prepare well before fundraising.  20:56 Expand in Europe and US, deepen existing markets.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/saas-startup-trustrace-raises-6-million-in-series-a  Shameek Ghosh’s LinkedIn: https://www.linkedin.com/in/shameek/  TrusTrace’s LinkedIn: https://www.linkedin.com/company/trustrace/  TrusTrace’s Website: https://trustrace.com/  To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray