25,000 students, & this is what he actually teaches: don't insert CRO in teams, bring it to them. episode artwork

EPISODE · Mar 24, 2026 · 31 MIN

25,000 students, & this is what he actually teaches: don't insert CRO in teams, bring it to them.

from The Initial · host Lucia van den Brink

the wrong Culture inside a company, kills even the best specialists.this is what Ruben de Boer, 15+ years in Experimentation, has noticed again and again:we need to create the right environment for CRO & Experimentation to flourish. not by pushing CRObut by bringing it to people and teamshis course on Udemy has 25000+ students and is very much about the basics of CRO and Experimentation,but these days Ruben teaches how to make Experimentation mátter to the business, and to leadership follow him on Linkedin: https://www.linkedin.com/in/rgdeboer/?originalSubdomain=nl or take one of his Udemy courses: https://www.udemy.com/user/rubendeboer/

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25,000 students, & this is what he actually teaches: don't insert CRO in teams, bring it to them.

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