Hey everybody, welcome back to another episode of the Impossible Podcast, and today's episode is slightly different. There's no interviews, there's no guests, but it's just me talking about what's going on at Impossible. And I titled this, Back to Shipping, because I realized I've been thinking a lot and planning a lot and doing a lot of things behind the scenes, but I haven't really been talking about the things going on with Impossible. I tend to not like to talk about things publicly until they are ready to go, but that works really well sometimes.
It works really well when I relaunched 777 and I was not sure I was going to do it, and then I kind of had to process a lot of things internally and get it done and then decide, okay, we're actually doing it. And then I kind of launched it publicly and talked about it a little bit more. I tend to process things a lot more internally than most, and so by the time it comes out of my mouth, it's usually already done or pretty close to done, or it's been decided and I just have to do the work. That's a great formula for doing things that you say you're going to do.
I think I talked about this with Sean Ogle a few episodes back. But it's really great at making sure that you stick to the things that you say you want to do. It's not as good at marketing and doing launch plans, because by the time I say something is happening, I'm usually deciding right then and there and then press launch. So don't do as much build-up, don't do as much marketing as I should.
And really, the problem is not everybody knows everything that's going on with Impossible all the time. One of the quotes that I've been kind of mulling over the last few weeks and maybe a month or so has been, you judge yourself based on your intentions. Others judge you based on your actions. And so internally, I've been doing a lot of planning, a lot of scheming, a lot of groundwork, if you will, and setting a lot of really good intentions.
But if you're paying attention on the outside, it might look like things have been a little bit quiet. I wrote a blog post about this, and I mentioned that it's sort of like how a duck swims. On the surface, everything looks calm, but below the surface, they're swimming like crazy. And so this is a quick, short podcast that lets you guys know that I am back in full-on shipping mode.
I have a lot of things ready to launch to continue building Impossible both as a brand and a sustainable business, not just to inspire you guys to do push your limits and do something impossible to make your own impossible list and do something with it, but to actually create the resources, information, and tools to actually help you guys along the way. With that, we're going to be doing a lot of launches as Impossible grows. And we've had a lot of things that we've been working on all year behind the scenes, and we're getting them live and launching them before the end of the year. I'm pretty excited about it.
And so I've got a partial list that I wanted to share with you guys before we went live with all this, but just to kind of give you guys an idea of what's coming up and also sort of hold myself accountable to making sure this all comes out because it's coming out pretty soon. So first of all, we're launching a new version of our Paleo Meal Planting software with our sister business, PaleoMealPlants.com. We're also going to be launching a 2.0 version of MoveWell, and if you guys have been hearing me talk on and on about MoveWell, we have a new version of MoveWell coming out that's going to be available for everybody, not just iOS users, but desktop users, and then no matter what type of phone that you have. We're also in the final beta staging test of launching a series of tools that you can use from anywhere to help you do a couple things, whether it's training for a race, trying to get faster from a running perspective, or really dialing in your nutrition, your macros, and your focus.
Those are almost ready to launch, and by the time this goes live, you probably have a blog post on it coming up here very soon. Also, a couple weeks ago, I launched the FPC protocol, which is a really super simple protocol for gaining strength while still staying lean. A lot of times people add a lot of weight, blow up, and then try to have to do the bulk and cut cycle, and this is a real simple protocol to help you kind of do both at the same time. We've been testing it with people behind the scenes, and people saw amazing results, and so it's been one of these things that had been on the shelf and had been sitting there, and we had a lot of good results from it, but I kept telling myself that, hey, eventually we're going to put this out there, and it never actually happened, so we dusted it off, put it out there, and people are already seeing amazing results with it, but you can check it out.
We try to keep it as affordable as possible, so you can check it out. Money Back Guarantee, FPC protocol, you can check it out on Impossible HQ if you're looking to gain weight and lean out at the same time. Also, next week we are launching a new piece of Impossible Gear, the first new piece of Impossible Gear in a long time. You can check it out.
It's coming over at impossiblegear.com. I don't want to give away too much, but you'll see the episode on Tuesday has a lot of details, and I'll have a video and mock-ups to show you exactly what's coming out. We'll be launching pre-orders for one to two weeks, and hopefully going to get you guys the shirts by Christmas. So the first new piece of Impossible Gear is coming, and we're going to be doing a lot more stuff.
We already have another piece planned after that, and we have another physical product coming out as well, but I can't quite talk about that yet, which is killing me, because the whole point of this podcast is going to give you guys a preview of what's coming up. So I want to tell you more about this whole product, but I've got to wait a couple things to make sure all of our T's are crossed and our I's are dotted, but that is coming up as well. And so sorry if this sounds like a lot, but there's been a lot of stuff that's been happening behind the scenes that I have been talking about. So I want to do a short announcement and just share with you guys what's coming up.
The goal with Impossible is to not just inspire and motivate and get you off your butt and go do something that you've been saying you want to do, but also provide you with the training, the resource to actually do those things, the tools to help you do it, the apparel to wear while you're knocking it off your list, and then we want to fuel you guys while you're doing the Impossible. So we're going to be launching a bunch of things here coming up. I'm excited about it. We're going to be really expanding the suite of tools and resources available to you guys, making life more actionable, making training more accessible, and really trying to be as action-oriented as we can with helping you push your limits and do something impossible.
So we're not just reading blog posts and getting inspired or listening to interviews and getting inspired, but we're actually creating tools and resources for you to take action yourself. So that's today's podcast. It's super short, like I mentioned, but I wanted to give you guys a preview of what's coming up. I'm back to shipping.
We're going to blog, we're going to podcast, we're going to brand, and I wanted to share with you guys what's coming up because I want your feedback on what you'd like to see and what impossible goals you guys are going after so we can create more products and resources for you. So if you guys want to stay up with everything that's going on, you can follow me at Joel Runyon on Instagram or Twitter. You can follow Impossible HQ at Impossible HQ on Instagram, Twitter, and Facebook. If you guys are enjoying the podcast, please go ahead on over to iTunes, Stitcher, Spotify, Google Play, wherever you're listening to podcasts, and leave a quick review.
It helps us reach way more people, and it's the number one way you can help us out on the podcast to have more people find out about us and inspire them to push their limits and do something impossible. So we're back on our regular schedule starting on Tuesday, and I've got some guests from Iceland to kick things off. And we also have some really cool multimedia video stuff that we're going to be launching here soon as well, so I can't wait to share that. But I'll be sharing more about that as things come up.
So I'll see you guys on Tuesday. But until then, as always, keep pushing your limits and do something impossible.