25: Book Marketing for Women Who Hate Marketing

Marketing can feel uncomfortable for so many writers.You finally finish the book . . . and then realize people actually need to know it exists.In this episode, Mikaela sits down with marketing strategist and publishing partner Miranda Trudeau to talk about what marketing really is—and what it isn’t.Together, they unpack:• Why marketing feels “icky” for so many women• The mindset shift that changes everything• How to think about marketing as leadership and service• Why relationship-building matters more than algorithms• Social media, Instagram, Threads, and whether you actually need them• How to market your book without becoming someone you’re not• What makes a strong bestseller launch• The practical steps authors should take before launch dayThis conversation is honest, encouraging, and deeply practical for writers who want to share their work confidently without sounding pushy or performative.Marketing is simply helping the right people find the message they’ve already been looking for.