EPISODE · Feb 16, 2024 · 34 MIN
25% Closed-Lost Reengaged using Popcorns: Mason Cosby @ Scrappy ABM
from TLDR: The B2B SaaS Growth Podcast Recording · host Ishaan Shakunt
Mason used popcorn…to re-engage 25% closed lost deals.How?On the surface:He used the power of popcorn and puns.Sent popcorn to closed lost deals with a note:“Hey, we’re popping back in. Wanted to see if now is a better time.”Here’s what is interesting to me:It’s not that simple.Mason has perfected every step of the process.Everything from setting up the CRM for this to when to buy the goodies.The result?8-12 additional closed lost deals reengaged. (Mic drop!)This is one of my favourite episodes to date.Mason shares every detail on how to set up this strategy.Spend ~30 mins on this episode.C’mon, get the commission you deserve.What if life doesn’t give you second chances?A popcorn tin does. 😂Hosted on Ausha. See ausha.co/privacy-policy for more information.
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25% Closed-Lost Reengaged using Popcorns: Mason Cosby @ Scrappy ABM
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