25. Creating Brand Loyalists & Future Buyers

If you’re anything like me, you need more than one thing to talk about in your business – otherwise, you – and your followers! – might just lose your minds. But the answer isn’t to go crazy with all kinds of out-of-scope subject matter. The last thing you want to do is confuse potential customers about what it is your business offers and drive them into the waiting arms of your more content-savvy competitors.We all agree; social media can be an echo chamber sometimes. But, there’s a way to create and share other related information while still emphasizing your true priority or key offering. Today, we’re talking about the "Umbrella Method" of creating content, how it leads to ideal clients, and how to go about incorporating it into your own business.Today’s listener shout-out goes to Liz, who wrote this amazing review: “I love this podcast. Sam knows her stuff and it’s obvious that she genuinely cares about her listeners’ success. She keeps it real and shares incredible insights that are so helpful for business owners like me. Thank you, Sam.”In this episode, you'll hear… 04:26 - Keeping things fresh with diverse but related topics09:34 - The "Umbrella Method"17:01 - Looking to other companies for inspiration23:52 - Creating content that doesn’t dilute your messagingRESOURCES:Episode 24. Why You Should Treat Your Clients the Way Olive Garden DoesMattress article - https://jilt.com/blog/casper-contentClick here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER