25: Easily Build Marketing Lists

What this episode covers

Building a marketing list is key for any tourism business. For customers who have opted in you have an opportunity to inspire them through email or upload these to Facebook for targeted advertising through Facebook’s custom audience. But how do you get their email in the first place if they are not yet a customer? If someone lands on your site it is because they are interested in your destination. Be you a tour operator or a hotel there is generally a reason they are looking at your site. As a way to tempt them to sign up to your lists offer, say, a free map of your destination to download. This can be a custom map that shows points of interest including those of your referral partners and suppliers. It could be a timetable if you are a hop on hop off provider. Whatever you offer, give them something for free that will entice them to give you their email address.