EPISODE · Oct 23, 2017 · 16 MIN
#25 From customers to community: How a niche brand built loyalty
from Retail Gets Real
CEO Bobby Farahi’s NSFW rebelliousness shines through when he talks about Dolls Kill, the alternative fashion brand he co-founded with his wife, former DJ Shoddy Lynn. The cult-brand has fans so loyal that they camped out for the company’s first store opening. Farahi shares three strategies that worked for the brand when it comes to developing customer loyalty, and at our request, kept the conversation G-rated.
Embed this episode
NOW PLAYING
#25 From customers to community: How a niche brand built loyalty
0:00
16:48
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of Retail Gets Real?
This episode is 16 minutes long.
When was this Retail Gets Real episode published?
This episode was published on October 23, 2017.
Can I download this Retail Gets Real episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!