#25: KPI-basierte Erfolgsmessung im Loyalty-Marketing

What this episode covers

In dieser Episode des Loyalty Talk Podcast ist Alexander Meili zu Gast. Alexander arbeitet seit 20 Jahren mit Loyalty-Programmen und hat während dieser Zeit über 50 Programme aufgebaut oder weiterentwickelt. Er ist ein ausgewiesener Loyalty-Experte und Dozent zum Thema CRM & Loyalty an der HWZ. Im Mai dieses Jahres publizierte Alexander, in Zusammenarbeit mit der Hochschule für Wirtschaft in Zürich (HWZ), eine Studie zum Thema KPI-basierte Erfolgsmessung von Loyalty-Programmen. Im Loyalty Talk sprechen wir über die Kernergebnisse dieser Studie, die Wichtigkeit der Erfolgsmessung und wie gut Unternehmen darin sind, den Erfolg von Loyalty-Programmen zu messen. Alexander gibt zudem Einblick in die wichtigsten Gründe für das Scheitern von Loyalty-Programmen und die aktuellen Trends im Loyalty-Marketing. Weiterführende Links: Studie Loyalty Program Assessment: https://zenodo.org/record/6521984#.Yt0fMHZBw2w Alexander Meili auf LinkedIn: https://www.linkedin.com/in/alexander-meili-1623a91 Der Host Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 39 minutes long.

When was this Loyalty Talk episode published?

This episode was published on August 25, 2022.

What is this episode about?

In dieser Episode des Loyalty Talk Podcast ist Alexander Meili zu Gast. Alexander arbeitet seit 20 Jahren mit Loyalty-Programmen und hat während dieser Zeit über 50 Programme aufgebaut oder weiterentwickelt. Er ist ein ausgewiesener Loyalty-Experte...

Can I download this Loyalty Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.