EPISODE · Feb 23, 2023 · 54 MIN
#25 - Marketing Engagement & Ads in The Metaverse, Responsible Usage & The Chinese Metaverse w/ Alvin Wang Graylin from HTC
from Metavertising // Metaverse Marketing · host Ely Santos
Alvin Wang Graylin has been the China President of HTC since 2016, leading all aspects of the Vive initiatives and also VR/Smartphone businesses. HTC has been one of the global leaders in the VR devices front for years now, so therefore Alvin has a unique perspective, which he brings to the conversation by leveraging a lot of incredible data generated through research at HTC, regarding the usage of the metaverse for different purposes, but mainly marketing and advertising. We also talked about responsible usage of the metaverse and the differences between the western metaverse and the chinese metaverse.
What this episode covers
Alvin Wang Graylin has been the China President of HTC since 2016, leading all aspects of the Vive initiatives and also VR/Smartphone businesses. HTC has been one of the global leaders in the VR devices front for years now, so therefore Alvin has a unique perspective, which he brings to the conversation by leveraging a lot of incredible data generated through research at HTC, regarding the usage of the metaverse for different purposes, but mainly marketing and advertising. We also talked about responsible usage of the metaverse and the differences between the western metaverse and the chinese metaverse.
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#25 - Marketing Engagement & Ads in The Metaverse, Responsible Usage & The Chinese Metaverse w/ Alvin Wang Graylin from HTC
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