#25 - Marketing Engagement & Ads in The Metaverse, Responsible Usage & The Chinese Metaverse w/ Alvin Wang Graylin from HTC

from Metavertising // Metaverse Marketing · host Ely Santos

Alvin Wang Graylin has been the China President of HTC since 2016, leading all aspects of the Vive initiatives and also VR/Smartphone businesses. HTC has been one of the global leaders in the VR devices front for years now, so therefore Alvin has a unique perspective, which he brings to the conversation by leveraging a lot of incredible data generated through research at HTC, regarding the usage of the metaverse for different purposes, but mainly marketing and advertising. We also talked about responsible usage of the metaverse and the differences between the western metaverse and the chinese metaverse.

Episode metadata supplied by the publisher feed · Published Feb 23, 2023

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#25 - Marketing Engagement & Ads in The Metaverse, Responsible Usage & The Chinese Metaverse w/ Alvin Wang Graylin from HTC

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This episode was published on February 23, 2023.

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