25: Meet one of the most controversial voices in the industry, Bob Hoffman, Ad Contrarian

We’ve lurked in the waters of San Francisco Bay to catch arguably the most outspoken and controversial voice in the industry; the bullshit detecting bulldog, Bob Hoffman.He is the acerbic wit behind the highly popular ‘Ad Contrarian’ blog, named one of the world’s most influential marketing and advertising blogs by Business Insider, and is the author of four Amazon Number 1 selling books about advertising. Bob’s commentary has appeared in the likes of BBC World Service, The Wall Street Journal, the Financial Times and Forbes.He talks to us on his early career as an adult fiction writer (!!!), ad fraud, his experience of client and agency side, the great danger of tracking and surveillance in online advertising, the de-valuation of creativity, his writing of a new book and so much more./////Bob Links:  Follow Bob on LinkedIn On the Twitter Here is his AdContrarian blog And his website You can also check out the details on his 4 published books here  Book Recommendations:  The Anatomy of Humbug by Paul Feldwick The Choice Factory by Richard Shotton  One Plus One Equals Three by Dave Trott   Predatory Thinking by Dave Trott The Big Book of Rants by Rich Siegel Everybody Lies by Seth Stephens-Davidowitz  Alchemy by Rory Sutherland/////