How to have fun with B2B Lead Gen - Sophie Logan [PPC Zone Sep 2024]

Sophie Logan is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and Display Campaigns. Sophie has spoken at numerous conferences and industry events including Friends of Search and the International Search Summit. She is also a Platinum Google Ads Product Expert, a regular contributor to Search Engine Land and a Girls in Marketing mentor. You can find her on LinkedIn: https://www.linkedin.com/in/sophielogan  For more from the September 2024 event, visit https://ppc.zone/events/ppc-zone-september-2024  Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. In preparation for Q4, Optmyzr is sharing new data to help you achieve the best results from your ads. Learn more on the Optmyzr blog at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship