25. Ready is the New Well: What the Data Says About Disaster, Resilience, and the Coming Culture Shift - Cecelia Girr

Cecelia Girr is Director of Cultural Strategy at Backslash, the cultural intelligence unit of Omnicom Advertising, and the author of Ready Is the New Well, a landmark report for the Global Wellness Summit on preparedness as a cultural movement.In this special double-hosted episode, Cecelia joins our host, Kim Marshall ,and After the Fire CEO, Jennifer Gray Thompson, and Kim Marshall to talk about what the data actually shows: why extreme weather is no longer extreme, why the 2030s will be defined by resilience, and how preparedness has moved from the fringes of doomsday prepper culture into the mainstream.They cover fear-based messaging and why it drives paralysis rather than action, Yale research showing that small acts of preparedness reduce anxiety and depression, the role of technology in democratising disaster readiness, the rise of disaster-literate social media creators and brands designing for emergencies, and why social connection turns out to be the strongest predictor of survival after a disaster. This is a conversation about culture, data, and what it actually looks like when a society decides to get ready.  Find out the key role wellness businesses can play in a warming world. Resources:Ready Is the New Well - Global Wellness InstituteBackslash at Omnicom AdvertisingLA Rising Podcast with Kim MarshallWatch Duty AppCommunity Brigade MalibuHow to DisasterLearn more about After the Fire USADonate to help support #L.A. RisingProduced by NOVA