#25 Small Niche? Charge Big: How to Make Serious Money from a Tiny Market

Welcome to the $100k Playbook with Mike KoziolThink your niche is too small to hit $100K/month? Think again. In this episode, I break down why a small audience isn’t a problem if you solve a valuable problem — and how to increase your prices by solving something more meaningful. I share my 3x–10x pricing principle, explain how to evaluate the value of the problem you solve, and walk you through real-world examples of how consultants in tiny markets still scale to six figures and beyond.Whether you're working with startups, regulated industries, or a super niche segment — this episode will show you how to rethink your offer, reframe your pricing, and stay niche without staying broke.Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/Please rate the podcast on Spotify and iTunes ❤️ and share with othersTags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability