#25: Step 4 - How To Constantly Improve Your Content With Qualitative Data

What does Kevin’s wedding planning and George’s forehead have to do with B2B Marketing?To be honest not a lot, but that didn’t stop George segwaying it to our topic this week:How to create a feedback loop to make your content better!Not only will you find out how he managed that, but this episode will also talk about how to get that feedback loop going.Specifically we’re talking about when and where to use qualitative and quantitative data.Links To Mentioned Resources:Todd Clouser On TikTokSimo Ahava’s Post About Engagement TrackingPhantombusterShieldapp.aiIntentify6senseYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!