25 - Ulrik Lehrskov-Schmidt: Pricing for Profit: Strategies to Maximize Customer Value and Drive Revenue

In this episode of AI & Data Driven Leadership, Dean Guida speaks to the Senior Pricing Advisor and CEO of WillingnessToPay, Ulrik Lehrskov-Schmidt. Ulrik discusses the impact of pricing strategies on business growth. Ulrik shares insights from his experience with companies like Microsoft, emphasizing value-based pricing, customer understanding, and the shift toward credit-based models. He explores the challenges of long-term versus annual contracts, the importance of ongoing pricing adjustments, and current trends influenced by AI. Ulrik also introduces his book, "The Pricing Roadmap," and invites listeners to connect for more resources on effective pricing strategies.Check out Ulrik's work HERE.Connect with Ulrik on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE