25: Why Major League Baseball Hits a Homerun Marketing to Fans

Major League Baseball hits a home run when it comes to social media strategy. But you don’t have to be a multi-billion dollar enterprise to get noticed and stay relevant. By following the winning tactics teams use to engage their fans, you’ll soon be hitting social media home runs with the big leagues. That doesn’t mean you need to be on all the social platforms; it just means that you need to find which platforms your people are on, know what’s going to stop their scroll and then give them the content they want. On today’s episode of the Confident Communications podcast, I’m sharing five hits for how to market to your fans by using social media. And you’ll also learn how to avoid a strikeout by employees who don’t use social media properly (or in your organization’s best interest). Mentioned in This Episode Episode 24 - How the Heck Do You Use a Hashtag? Major League Baseball #THIS campaign  2019 MLB Team Twitter Hashtags and Emojis  Wave.video Want to get more information about how to stop the struggle with digital, online and social platforms? Find out more about my upcoming online learning program, The Learning Lab, and get on the waitlist so you’re the first to know when it goes live. It will offer monthly online trainings you can watch on your own time so you can more effectively communicate in the 21st century! About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media. © Molly McPherson 2019