25 Years In The Multifamily C-Suite: Why The Onsite Role Must Change │ Jamie Gorski, Founder & President at Catchpoint Collective

Jamie Gorski has 25+ years of C-suite multifamily experience across marketing, operations, and resident experience. Through her companies Catchpoint Collective and Journey Lens, she advises operators, proptech companies, and investors.Jamie started in multifamily as a groundskeeper in Baltimore. She was picking up trash, walking door to door, and helping residents with the kinds of small but meaningful things that stay with you. That first job taught her something she has never forgotten: this industry matters because we provide homes.Jacob Kosior and Jamie get into why the onsite role has to change as AI and centralization reshape multifamily operations. They talk about tours that have not changed in years, residents getting a better experience buying a purse than renewing a lease, centralized leasing teams that can improve speed and consistency, and much more. Timestamps:1:14 - Get to Know Jamie4:40 - Redesigning the Onsite Role6:40 - Where Humans Shine11:11 - The Proptech Landscape16:41 - Getting Centralization Right21:00 - AI in Work and LifeNew episodes twice a month. Follow the show so you never miss one. In Good Company is a multifamily podcast by EliseAI. 🔗 Learn more: https://meet.eliseai.com/4nSeP7b