250. AI: The secret growth ingredient, with Brad Gustafson

Can AI do more than improve efficiency? In this episode of Future-Proof, we sit down with Brad Gustafson, Head of the Accounting Partner Channel at Ramp, to explore how AI is reshaping the accounting profession and helping firms address long-term talent challenges.Brad shares why AI should be viewed as a capacity multiplier rather than a replacement for accountants, how agentic AI is transforming workflows, and why the firms embracing AI strategically today will be best positioned to grow tomorrow.This conversation offers practical insight into how firm leaders can use AI to strengthen client relationships, increase capacity, and build a more resilient future.Resources:Ramp for Accounting & Finance ProfessionalsBrad Gustafson, Channel Partnership Leader at Ramp, LinkedIn ProfileMACPA Preferred ProvidersMACPA AI Resource Page