250: From Panic To Purpose: Leading With Intention In Uncertain Times With Maria Rio

Episode 250 of the What the Fundraising podcast, hosted by Mallory Erickson, titled "250: From Panic To Purpose: Leading With Intention In Uncertain Times With Maria Rio" was published on July 29, 2025 and runs 27 minutes.

July 29, 2025 ·27m · What the Fundraising

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Summary

What does it mean to lead and fundraise with honesty, especially in uncertain times? In this week’s episode, we address how to build donor trust, resist action bias, and push back on the scarcity-driven leadership in times like this. Starting from ethical storytelling, we look at what fundraisers can do to stay grounded, strategic, and value-aligned, no matter what challenges arise. Maria Rio is the CEO and founder of Further Together, a consulting firm started in 2023. Her passion for nonprofit work came as a result of witnessing charitable services as a refugee who arrived in Canada. She begun fundraising in 2011 as a face-to-face fundraiser and transitioned into in-house roles later. In Further Together, they help community-led nonprofits increase their revenue without burning out or risking their values. She joined us today to talk about staying grounded and value-driven in the face of uncertainty. In this episode, you will be able to, - Learn about the importance of continuous fundraising in difficult times. - Discover the importance of continuous storytelling. - Understand why it’s important to share impact without waiting for the finish line. - Learn how to push through scarcity culture in the workplace. Get all the resources from today’s episode here. Support for this show is brought to you by iDonate! Their donor-first giving suite, including mobile pop-ups, A/B testing, recurring prompts, makes it easy to convert more donors, faster. Easy to set up & publish with no tech team required! Launch custom giving forms that sync seamlessly with your CRM. Smarter data, better donor journeys. Check them out at iDonate.com Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.