250. SEO for Jewellers: How to Optimize Your Website with Aime Cox from Studio Cotton

In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses. They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates. Takeaways SEO can be more effective than social media for conversions. Sharing expertise builds trust and community. Thorough product descriptions are crucial for SEO. Freely sharing knowledge can lead to business opportunities. Creating actionable content helps businesses grow. Focus on bite-sized content that makes an immediate impact. Avoid duplication in product descriptions to enhance SEO. Repetition of key phrases is essential for SEO success. Specificity in product descriptions is crucial for search visibility. Google reads all content, so ensure product descriptions are thorough. Investing time in blog posts can yield long-term benefits. Utilize existing content for social media and email marketing. Blogging can lead to significant traffic over time. Older blog posts can still drive new visitors. Local SEO is crucial for small businesses. Small steps can lead to significant improvements in online presence.     If you are new to running a jewellery business or just about to start, check out The Jewellery Business Starter Kit. Covering how to set up. pricing for profit, marketing and more https://www.jewellersacademy.com/starter-kit   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook   Find out more about Aime and Studio Cotton StudioCotton.co.uk  Studio Cotton on Instragram