250: Strictly Marketing: Debug the System, Follow-Up, and Outsource with Kerry Heaps

What this episode covers

Kerry Heaps from StrictlyMarketingMagazine.com has had to wear a lot of hats in her offline and online business career. She has some very helpful and interesting thoughts about outsourcing, fine-tuning your business, making more sales, and having stronger marketing. https://www.youtube.com/watch?v=_bn0ypxARoI Quotes: “One thing I've learned in my 12 years is you never want to take on a company and promise things you can't deliver.” – Kerry Heaps “If something isn't working for the company or they're not seeing the results they need, even though at some point they have to take responsibility for it, I still want to work with them.” – Kerry Heaps “You have to go out there and market your business. So you might as well keep that pipeline full. Thinking someone isn't interested is your thinking, not theirs.” – Kerry Heaps Takeaways: 05:12 Past work experiences, even in unrelated fields, can provide valuable skills and insights for current business challenges. 07:41 Business owners should maintain some control when outsourcing tasks, but also learn to gradually let go and trust specialists. 12:13 It's important to be honest about whether your services are a good fit for a potential client, even if it means turning down business. 15:56 When helping clients, focus on solving specific problems in their sales process by creating creative, engaging solutions that add value. 25:28 Consistent, patient follow-up is critical in sales, and most businesses give up too quickly when pursuing potential clients. Resources: Connect with Kerry Heaps on LinkedIn

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